2013StellaCover3D titleHow Stella Saved the Farm is a simple story about a farm in trouble, and how it innovates to get out of trouble. It is a light read, but with very serious intent. Grounded in over a decade of research, Stella offers simple, elegant, and practical principles for making innovation happen in any organization.

We invite you to explore how this small book can have a big impact on you, your team, and your entire enterprise. There are three steps: 1) Read the book 2) Talk about the book, and 3) Change your organization.

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Beyond the Idea distills more than a decade of research and insight into a practical, accessible, read-in-one-sitting handbook. Stella is the conversation starter; Beyond the Idea is the concise “here’s what you need to do, here’s why it works” operating manual.