Additional Websites and Additional Readings

For extensive information about the authors and their related works, including articles, case studies, speaking activities, and more, please visit:


  1. The website for the book upon which Stella was based: The Other Side of Innovation (2010, Harvard Business Review Press)
  2. The website for the author’s book that examines the specific challenge of innovation in emerging markets: Reverse Innovation (2012, Harvard Business Review Press)
  3. VG’s Personal Website
  4. Chris’s Personal Website

About the Authors

VIJAY GOVINDARAJAN (known as V. G.) and CHRIS TRIMBLE have dedicated the past thirteen years to studying a single challenge, one that vexes even the best-managed corporations: how to execute an innovation initiative.

Their best-selling books now include 10 Rules for Strategic Innovators, The Other Side of Innovation, How Stella Saved the Farm, and most recently Reverse Innovation, which has been ranked #1 Wall Street Journal Best Seller, #5 New York Times Best Seller, #1 USA Today Best Seller, #1 Barnes & Noble Best Seller, #1 Amazon Business Best Seller.



Recently named #3 on the esteemed Thinkers50 List by Harvard, V. G. is the Earl C. Daum 1924 Professor of International Business and the founding director of Tuck’s Center for Global Leadership. He was the first professor in residence and chief innovation consultant at General Electric.

V. G. has earned such distinctions as:

  • Outstanding Faculty (BusinessWeek, in its “Guide to the Best B-Schools”)
  • Top Ten Business School Professor in Corporate Executive Education (BusinessWeek)
  • “Superstar” Management Thinker from India (BusinessWeek)
  • Top Five Most Respected Executive Coach on Strategy (Forbes)
  • Top 50 Management Thinker (The London Times)
  • Outstanding Teacher of the Year (MBA students)

V. G. has worked directly with 25 percent of the Fortune 500 corporations including Boeing, Coca-Cola, Colgate, Deere, FedEx, Hewlett-Packard, IBM, J.P. Morgan Chase, Johnson & Johnson, New York Times, Procter & Gamble, Sony, and Walmart. He is a regular keynote speaker in CEO Forums and major conferences including the World Innovation Forum and BusinessWeek CEO Forum.

V. G. received his doctorate and his MBA, with distinction, from the Harvard Business School.

Chris Trimble

CHRIS’S career mixes rigorous academic research with hard-nosed practical experience. His interest in innovation within large organizations developed early in his career, when he was a submarine officer in the U.S. Navy.

His article “Stop the Innovation Wars”, coauthored with Vijay Govindarajan, won a McKinsey Award, which was recognizes the best articles in the Harvard Business Review each year.

Chris is a frequent speaker on the topic of innovation and has spoken all over the world. He has also advised dozens of top corporations on their innovation challenges. Chris holds an MBA degree with distinction from the Tuck School and a bachelor of science degree with highest distinction from the University of Virginia.